As a business owner, your time is invaluable. You are extremely careful in deciding what you want to invest your time into. The same probably goes for your financial resources. You’re trying to find the right balance. The balance of “I have to look at this as an investment” vs “This isn’t worth my time” or “This is just too expensive”. It’s a fine line, one that you have to walk almost on a daily basis.
Investing in a website for your business is a no-brainer these days. With the right designer and business plan, you are almost guaranteed to see a return on investment. That doesn’t mean it’s cheap however. Hiring a web designer/developer to build from scratch can be an expensive journey. One that you may simply not be able to afford right now.
There’s also the option of learning the web development basics on your own. And although you will be saving a lot of money, would that be worth your time? What’s the opportunity cost?
These are just different types of investments. And for business owners, we understand that investments are just part of the game. A website is just another one of them.
But what if I told you that there is a middle ground. That you don’t have to spend thousands of dollars to hire a designer/developer, or that you don’t have to spend hours a day learning the basics to build a unique and customizable website. I’m not talking about website builders – while they have their benefits, they can also be very limiting. I’m talking about HTML templates.
HTML templates are web pages that you can plug into your site. These templates are usually created by experienced designers and developers that have years of experience under their belt. High quality templates are mobile responsive, W3C compatible, and should follow UI/UX best practices. Using templates like these for your web projects has many benefits. We’ll go through some of them below to give you a better idea of why you should consider them.
They’re Cost Effective
Like I mentioned earlier, building a digital home for your business from scratch requires a significant financial investment. Hiring a high quality designer/developer in North America can cost you anywhere from $5,000 – $100,000, depending on the complexity of the project. If you have the budget set aside for that type of investment, then those numbers shouldn’t scare you.
However if you don’t have that type of budget at the moment, using a prebuilt HTML template may be your best option. Purchasing a high quality template can cost anywhere from $25 – $500. Once you have the template, you can implement it right into your site.
They Save You Time
Learning the basics of web design and development can help you develop some valuable skills. If one day you’d like to have a career in the web design space, taking the time to learn these skills now will pay dividends in the future. If you do not plan to have a career in this space however, learning these skills may be a waste of your valuable time.
Purchasing a prebuilt HTML template saves you countless hours learning the basics, let alone applying that knowledge to build the site. All you have to do is purchase and implement it into your site.
You Have The Luxury Of Choice
Every designer/developer has their own style when creating digital interfaces. When working with a contractor, you are limited to one person’s style. Their eye for design. The beauty of using HTML templates is that you can have the luxury of choosing between different design styles. Since templates are designed by different designers, you are guaranteed to find different interface styles.
Your time and money as a business owner is invaluable. Without sacrificing quality, you’re always trying to find ways to save both resources as much as possible. A website is a necessary investment for your business and thankfully there are ways to save time and money, without giving up any quality. With everything we discussed above, you now understand some of the biggest advantages of purchasing HTML templates, as opposed to hiring someone for it or building one on your own.
