You could argue that the two most valuable resources we have are time and money. So it’s no wonder that we are always stuck choosing between the two.
In most cases, to save on money we need to invest more time. To save time, we need to invest more money. It’s an age-old puzzle that business owners have been grappling with.
Hiring an employee can save you a lot of time, time that can be allocated elsewhere. But your monthly expenses will go up significantly. Or you could do everything yourself. Your monthly overhead will be a lot lower, but there are only 24 hours in a day and you are using most of it on work that someone else can do for you.
There’s not necessarily a right answer in all cases. It depends on who you are as a person and business owner, and how you want to operate your business. When running a digital agency, specifically one that specializes in web design or marketing & advertising, the option of using prebuilt HTML templates sounds intriguing. It’s an opportunity to speed up project timelines and decrease overall spending on development.
You may have noticed in the example above, that purchasing HTML templates saves you both time and money. It’s rare that you get both when making business decisions.
That doesn’t mean that purchasing HTML templates is always the best decision for your agency either. Sometimes starting from scratch is the best choice.
We’ll outline some key benefits of both options, so that you can decide what’s best for your business.
Why you should purchase HTML templates
Time and money are extremely valuable resources, as we’ve established before. Using HTML templates help save both time and money.
Designing a responsive, user-friendly website from scratch yourself can be very time-consuming. Coming up with design concepts, class names, making sure it is responsive and user-friendly, are all aspects of web design that take up a lot of our time. By purchasing an HTML template, you skip all of those items.
It can also cost you a lot of money to create a website from scratch. Whether you have someone in-house or you have to hire someone from outside, you’ll have to allocate funds to those designers/developers so that they can get the job done. These funds could be used elsewhere if you can find a template that fits your project needs.
Why you should design from scratch
We accumulate as many resources as we can to eventually use them to benefit us or the people around us. So yes, there are times where it does make sense to use valuable time and money to create a website from scratch.
If you are an agency that goes for a specific aesthetic or overall feel when designing digital user interfaces, and you cannot find a template that fits, you are probably better off using your resources to create from scratch. Your clients will appreciate that you created something similar to what they saw on your portfolio, if that’s what they wanted.
There may also be times where your client wants something so specific, that you know there are no templates out there that will satisfy what you and the client need. In that case, you’ll have no choice but to design from scratch.
HTML templates do not have to be your final product
Website templates are great, because they are versatile. Depending on your project, you may need to customize the template quite a bit, or you may only need to tinker a bit before it’s ready for presentation. Feel free to take a look at our HTML template catalog here. We have templates in multiple different categories like: real estate, finance, interior design, SaaS, and so much more.
It’s important to keep in mind that most HTML templates are created for designers and developers. So customizing them should be extremely straight-forward. You can use these templates as a starting point for your project, then customize as you see fit.
The possibilities are endless.
