Your brand is so vital to your success, especially in the digital space. With so much noise and distractions online, it’s important to have a distinct and recognizable brand.
Using pre-built or custom templates are a great way to save yourself time and money when working on creating online properties. These properties can include: websites, social media platforms, and email. However, using these templates for an online property may leave you feeling like you are not able to express your brand exactly how you want to. This is especially true when working with custom HTML templates.
We have a blog post up on our site where we get into how you can customize your HTML templates without having to hire a designer or developer. You can find that post here. The benefits of using custom templates for your website or email are huge, but you shouldn’t have to feel like you are giving up the ability to express your brand the way you want to.
There are many aspects to creating and maintaining a strong brand for your business. Doing this all on your own or with a small team may seem overwhelming at first. Below, we talk about two important items you can easily customize on your template, to align with your business’s brand.
Color Palette
You may have heard the saying, “you only get one chance to make a first impression.” Different colors illustrate a different message, and it might be the first thing people notice when interacting with your online properties. So it is important that you choose the right colors to represent your brand.
Colors like yellow and orange promote youth, curiosity, and warmth. Red shows power and passion, while blue represents a calm, confident and trustworthy feel. The colors you choose will play a big part in communicating your values to your customers.
You can use sites like: https://colorsinspo.com/ to find some inspiration for your palette.
Tone Of Voice
How do you want to communicate with your customers? Do you want to sound stern and authoritative, or chill and laid-back? Your website copy should clearly set a tone for your customers. The tone you decide to go with can depend on many things.
If you want to attract a younger, then maybe you should avoid using a stern tone throughout your site. However if you’re more interested in attracting older professionals, a stern tone might be the may to go.
An example of a strong and aggressive tone is Harley-Davidson (Link). Their brand is rough and tenacious, and their tone reflects that. On the opposite end of that spectrum is Coca Cola (Link), which is more positive and friendly.
It’s important to remember that your customers should feel like they are interacting with the same people whether they’re on your website, social media accounts, or receiving emails from you. That’s why it’s so important to use the same color palette, and tone of voice on all your online properties. Consistency is key!
With branding being such a vital aspect to the success of your business, it would be a shame if using custom HTML templates meant that you would have to compromise on that front. Fortunately that doesn’t have to be the case. With the items we’ve outlined above, you’re now ready to start expressing your business’s authentic self.
